Why are testimonials important? And what exactly do they do? Here are three common benefits that a real estate agent can get from testimonials.

Traditional real estate advertising methods such as newspapers, direct mail, property books, leaflets, and “For Sale” signs have given way to more modern strategies, the majority of which are internet-based. Thanks to new technologies, potential buyers and property owners now have easy access to listings, details about available properties, and even virtual tours that allow them to explore inside homes represented by different real estate agents. Prospective clients and property owners look for a real estate agent with a proven track record of success when searching for one on an online platform. The most effective way to find a qualified agent is to use previous clients as references. To determine whether a real estate agent is a good fit for you, request testimonials from former clients.

Testimonials for real estate agents are comments from clients who have worked with the agent and are willing to share their thoughts.  Both positive and negative feedback about a real estate agent can help potential clients learn more about that agent and what to expect from a business relationship. A real estate agent’s reputation can be enhanced or diminished by client feedback. This is why service-oriented professionals like real estate agents depend on positive feedback from their clients. 

Both positive and negative feedback about a real estate agent can help potential clients learn more about that agent and what to expect from a business relationship. A real estate agent’s reputation can be enhanced or diminished by client feedback. This is why service-oriented professionals like real estate agents depend on positive feedback from their clients. 

According to BigCommerce research, when making a purchase decision, 92% of consumers read online reviews and testimonials first. In fact, 88% of consumers stated they would trust an online review just as much as a recommendation from a friend or family member. Almost 72% of respondents claimed that positive reviews and testimonials increased their trust in a company.

How can real estate agents benefit from testimonials?

Testimonials are an essential component of any successful real estate marketing strategy, as they can help real estate agents improve their credibility, build their online reputation, and attract more clients. 

1. Build trust and credibility

Client testimonials are an effective way to build credibility and trust. According to Wyzowl’s research, nine out of ten people are more likely to believe what other customers say about a business than what the business says about itself. When potential clients are deciding whether or not to use your service for the first time, seeing a few positive reviews on your website page can help build their trust.

Prospective buyers want to know that they can trust your real estate agency, that you have successfully closed numerous property sales, and that your real estate agents can be relied on to do what they say they will because buying a home is one of the biggest financial commitments most people make.

2. Boost client engagement

Potential buyers and sellers in today’s market are more likely to make purchases based on how emotionally connected they are to the brands. Businesses must work hard to differentiate themselves, particularly in an increasingly competitive real estate market, by developing and implementing innovative marketing strategies. Their marketing strategy must be capable of engaging and encouraging potential clients in order to establish long-term relationships and inspire loyalty. Clients would be satisfied if the business acted on their feedback and recommendations. Moreover, this would pave the way for a long-term relationship with those clients.

3. Provide social proof

Potential clients are more likely to contact you if they know that others have tried and liked your products or services. This is referred to as social proof and can take the form of testimonies. Testimonials provide persuasive social proof for your real estate business. Website reviews have replaced personal recommendations as the most reliable source of information. Potential clients who are considering working with a real estate agent to buy or rent a home pay close attention to online reviews written by previous clients. Before working with a real estate agent, buyers and sellers want to ensure that they will be dealing with a qualified and skilled professional. They will look at the testimonials left by previous clients to determine whether or not those clients believed that the agent was flexible during negotiations, attentive to the client’s needs, and quick to respond to any concerns they had. 

How to request a testimonial from a client

A lot of people struggle to collect testimonials from their clients because they don’t know how to properly ask for them. The vast majority of buyers and sellers are willing to provide comments and feedback to real estate agents. When you have a sufficient number of satisfied clients, you should ask them to post their feedback on your website.

The importance of written testimonials for your real estate business has already been established, but video testimonials are even more persuasive. A video testimonial provides viewers with a visual representation of the speaker’s expressions and reactions. Make it simple for your clients to provide video testimonials; the easier it is for them, the more likely it is that they will do so. Here are some tips for getting them to share their testimonials on video:

  • Ask at the right time.
  • Let them know how much their feedback means to you.
  • Tell your client what you want to hear from them.
  • Prepare a script for the video, or at least a detailed outline to follow.
  • Suggest obtaining their testimonial in the form of an interview.
  • Assure them that you will handle all post-production tasks, including video and audio editing.

Real estate agents can also use social media to have potential buyers and property owners read their positive testimonials. Using social media to attract and engage clients is critical to real estate business success. 

Bottom line

Testimonials are a type of marketing strategy that is used to obtain unofficial endorsements from previous clients. Client testimonials are extremely valuable in guiding prospective buyers through the important and often stressful process of buying or renting a home. The vast majority of prospective buyers and sellers choose an agency after conducting an online search and reading testimonials. Positive feedback from satisfied clients can encourage new clients to contact an agent.

To sum up, here are three common benefits that a real estate agent can get from testimonials:

1. Build trust and credibility

2. Boost client engagement

3. Provide social proof

About Ziba Property

Ziba Property is one of Malaysia’s leading property websites, with the goal of assisting its clients in finding their dream homes. We are here to ensure that you have access to a wide range of property listings, whether you are looking to buy a house, rent a house, or find office space. At Ziba, you can be the first to learn about new listings, schedule home tours, and get the best deal possible with our marketing strategies. To learn more about Ziba Property, click here or download the app on Play Store and App Store.